Adriana Blasco de Oro 

 

 

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The Insiders (Jan 2018 – Current)

Position: Country Manager Spain & Portugal   http://about.theinsidersnet.com/ 

 

Provide strategic direction on local client development and allocation of resources.
Identifying and tracking market trends & opportunities and incorporating actions to grow client’s business and develop innovations. Responsible for revenue and profitability of the local managed client portfolio.

 

The Insiders is an internationally known advocacy agency, active in more than 25 countries in which we work with partners such as: Nestlé, Philips, Starbucks, P&G, Unilever, L’Oréal, Samsung, Henkel, Mondelez, Beiersdorf, Estée Lauder, Ferrero, Whirlpool and many more.

 

The Insiders Word of Mouth Marketing (Jan 2016 – Jan 2018)

Position: Business Development Manager http://about.theinsidersnet.com/ 

 

Responsible for new business development and new clients acquisition, by convincing marketeers to integrate Word of Mouth in their marketing-mix. Main tasks:

 

• Hunting: achieving a first conversation about WOM, actively discussing the media-mix opportunities with prospects and acquiring new clients.
• Farming: Actively support existing clients with best practices and research data on the efficacy of the WoM, developing long-term relationships with the clients.
• Concepting: Define new growth opportunities, facilitating the Campaign Manager and the team to ensure the carefully planned campaign-process to deliver the stablished KPI and results.

BFP Branding (January 2015 –December 2015)

Position: Marketing and Communications Director.www.bfpbranding.com

 

Responsible of the management and development of strategic consultancy projects in communication and marketing. Including: The design of content strategy and social media planning, Media relations and event planning, implementation of product launch strategies, trade marketing and POS actions.

 

PromoFactory Promotion & Event Marketing (October 2003 – May 2014)

Position: Client Services Director and Co-Founder www.promofactory.com.ve

 

• Responsible for agency turnover targets and the development of new business.
• Management of accounts and planning team.
• Strategic Management of the design and production of promotional marketing campaigns and experiential branding for top multinational brands such as: Coca-Cola, Coca-Cola Light, Fanta, Sprite, Schweppes, Magnum, Dove, Rexona, Axe, Ponds, Sedal.
• Design and supervision of initiatives and promotions for our clients´ products and services.
• Planning and development of promotional events and activities.
• Supplier Management and handling budgets achieving quality standards and profitability. 

 

Belcorp (November 2002 – October 2003)

Position: Brand Manager www.belcorp.biz

 

·        Definition of the Marketing Plans of the L´Bel and CYZone brands

·        Design and implementation of communication plans aimed at supporting the launch of new products and services in line with business targets.

·        Organization of corporate events and meetings to effectively support strategic planning and business procedures.

• Supervision of the appropriate use of guidelines for the launch of new products and advertising campaigns, aimed at promoting and strengthening the brand image in the local market.
• Development of brand promotion strategies and PR.
• Organization of press conferences and the drafting of notes addressed to social communication media at a national level.
• Assessment of Media plans and proposals.  
• Coordination and supervision of the work carried out by the J.W Thompson advertising agency.

 

BBVA (May 2001 – November 2002)

Position: Marketing and Advertising Executive www.provincial.com

 

• Development of communication strategies for banking products and services.
• Assessment of Media plans and proposals.
• Supervision of the production of advertising material and supply to the office network.
• Coordination and supervision of the work carried out by the advertising agency: Grupo Publicis and McCann Erickson.

 

 

McCann World group (July 2000- May 2001)

Position: Account Supervisor  www.mccannworldgroup.com

Responsibilities:

 

·        Direct attention to deal with the needs of BBVA Banco Provincial customer.

·        Development of creative briefings, Coordination and supervision of the development of advertising campaigns.

·        Budget monitoring and billing.

·        Supervision of the production of commercials and all the advertising materials.

 

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